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Content tagged as 'Design'

The Rule Of Conversion

posted on Dec 19, 2010.

In this article, I would like to share a recent experience that I had in working with one of by great clients. Through that story, I hope to introduce a concept that I am calling the Rule of Conversion, which is a way of thinking that I believe can be truly valuable. I know it will be for me on future projects!

The Messiness of Design

posted on Nov 30, 2010.

I think we’ve probably all experiences some form of messiness in the design process—those disorderly, often unplanned and unexpected moments which can ultimately infuse a design with so much character. It is my belief that these moments are an important part of the process, and in this article I will try to explain why.

Learning About Design from Angry Birds

posted on Nov 23, 2010.

Yes, I’ll admit that I’ve started playing Angry Birds, and that it has chewed up many hours over the past several weeks. In this post, I would like to look at one simple truth that I think Angry Birds can remind us about when it comes to designing for a digital landscape that is including an increasingly broad range of devices.

Imperfect Perfection: The Almost Square

posted on Oct 23, 2010.

The square is one of the most fundamental of all shapes, and is based entirely on the balanced proportion between its edges and angles. In this article, however, I would like to look at the perception of squareness, and suggest how a slight imperfection can sometimes make a shape look more square-like than a true, perfectly balanced square.

Why I Use Greyscale When Designing Logos

posted on Oct 20, 2010.

When I sit down to get started on a new logo project, I will usually do the first digital renderings of a concept in plain old greyscale. In this article, I would like to touch on a few of the reasons why I do this, and explain why it tends to help me in the overall design process.

Would Your Logo Fit on the Moon?

posted on Sep 28, 2010.

In this article we are going to consider the question of scalability in logo design by looking at different logos as they are artificially projected on the moon. It may seem like a silly idea, but I think that the exercise has some valuable lessons to teach us about the whole realm of logo design.

6 Quick Lessons from Logo Galleries

posted on Sep 22, 2010.

I really enjoy logo design, and one of the things that I often do when starting a new logo project is to visit some online galleries. In this post, I want to discuss the benefits of these galleries by looking at some simple lessons that we can learn through a careful analysis of the thought and technique behind a few featured logos.

On Interfaces and Intuition

posted on Sep 18, 2010.

Many design projects focus on the creation of interfaces for web forms, applications and other types of products. In this article, I would like to look at the concept of intuition as it pertains to the world of design, approaching the topic primary through one of my own recent experiences with Adobe Illustrator.

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