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Content categorized as Articles

Imperfect Perfection: The Almost Square

posted on Oct 23, 2010.

The square is one of the most fundamental of all shapes, and is based entirely on the balanced proportion between its edges and angles. In this article, however, I would like to look at the perception of squareness, and suggest how a slight imperfection can sometimes make a shape look more square-like than a true, perfectly balanced square.

Why I Use Greyscale When Designing Logos

posted on Oct 20, 2010.

When I sit down to get started on a new logo project, I will usually do the first digital renderings of a concept in plain old greyscale. In this article, I would like to touch on a few of the reasons why I do this, and explain why it tends to help me in the overall design process.

Thinking in Shadow: Effect and Light in Design

posted on Oct 14, 2010.

You’ve seen it before. I’ve done it and you probably have too. Photoshop effects abuse is the third leading cause of poor website design (okay I just made that up). Seriously though, before you apply your next drop shadow there are some things I want you to keep in mind, so read on.

Group WordPress Project

posted on Oct 12, 2010.

This is the introduction to a social/design/development experiment that I want to run here on the Echo Enduring Blog where you, the reader, actually helps guide the development of a brand new WordPress theme, from conceptualization through to completion. Interested? Read more, and be sure to contribute your thoughts!

Thinking of Navigation as Navigation

posted on Oct 9, 2010.

Though it may be obvious and perhaps even cliched to say, navigation is an important aspect of web design. But, just what is navigation? In this article, we will look at navigation as navigation, discuss what it isn’t, address the problem of creativity and ultimately consider the larger implications of it all on our work as designers.

HTML (and CSS) Do Not a Website Make

posted on Oct 6, 2010.

As web designers and developers, we talk a lot about HTML and CSS. And, with the emergence of HTML5 and CSS3, it seems as though we are talking about them more than ever. Yet, despite all the great discussion, websites are about more than just HTML and CSS. In this article, we will look at the concept of the website as a larger, unified body of technologies and content, and consider the importance of this understanding for design.

Would Your Logo Fit on the Moon?

posted on Sep 28, 2010.

In this article we are going to consider the question of scalability in logo design by looking at different logos as they are artificially projected on the moon. It may seem like a silly idea, but I think that the exercise has some valuable lessons to teach us about the whole realm of logo design.

6 Quick Lessons from Logo Galleries

posted on Sep 22, 2010.

I really enjoy logo design, and one of the things that I often do when starting a new logo project is to visit some online galleries. In this post, I want to discuss the benefits of these galleries by looking at some simple lessons that we can learn through a careful analysis of the thought and technique behind a few featured logos.

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