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Echoes – Week 27 (Mar 22, 2010)

posted by Matt Ward on Mar 22, 2010.

Echoes: Week 27 – Mar 22 2010. This is the twentieth seventh edition of my weekly Echoes posts, in which I feature some of the best work that I have found on the web. Features one logo, one piece of art, one tutorial and one website.

Well it’s been a crazy week, let me tell you. With my wife in Haiti for the entire week (getting home tomorrow), I’ve been holding down the fort along with my little girl. It’s been a lot of fun just hanging out with my precious little munchkin – and completely and totally exhausting all at the same time! It’s also meant that I haven’t had quite as much time to work on projects as I would have liked.

I did, however, complete another set of vector characters for MediaLoot. This time, it was a female character, with the set containing 5 different poses. The style and proportion of everything are designed to match the other character set I did, which featured a guy who – despite my dear sister-in-law’s observations – is not at supposed to be me!

Oh, and by the way, if you’re not a member of MediaLoot yet, you should really consider signing up! It’s a great new community and resource base that will continue to grow in depth and general awesomeness. Be sure to take advantage of the special, introductory pricing that they have going on right now!

Okay, with that plug out of the way, let’s get on to some Echoes!

Logo – Equestrian Clothing

This week, we have another clever logo that does a great job at combining the two different concepts in the company name into a single attractive mark!

Equestrian Clothing

Equestrian Clothing

I think that part of the reason that this logo works so well is that the two graphical concepts are both immediately recognizable. The first thing that I see when I look at this logo is definitely the two horse heads. However, after a quick glance at the text, I also very quickly saw how the two heads formed the shape of a jacket too. On it’s own, this is pretty cool.

It’s even cooler, though, because the actual shape of the jacket is reminiscent of that older style cut which is so often associated with the Equestrian sport. Thus, the logo pays homage to its roots in multiple ways.

The typeface also works well. It has that kind of elegant feel to it, and the same sort of sophistication that is also typically associated with the sport itself. The only thing that seems a little off to me is the fact that, at a smaller resolution like this, some of the finer detail on the lettering seems to get lost, and starts to look almost like rogue pixels. Take a closer look at the “q” and the “a” to see what I mean. Still, I do really like the general feel of the type and think that it works pretty well.

Art – Tire Sculpture

I don’t normally feature sculpture here on Echoes, but it’s definitely something that’s worth doing from time to time, and today is one of those times. There is an entire genre of sculpture out there that makes use of various recycled materials. Perhaps you’ve seen the work of Mirko Siakkou Flodin, who creates incredible works of art entirely out of (presumably recycled) tires.

Awesome Tire Sculpture

Awesome Tire Sculpture

There are a number of awesome examples of his work that I could have decided to feature here, but this is one of my favorites, possibly due to my love of cats and other large predatory animals – though of course that love is purely abstract and conceptual. I do like to keep my lethal predators at a safe distance.

I also like this one because of its energy. Some of the other works (though certainly not all of them) can seem a little rigid and static, but this piece seems almost alive. The positioning and the photograph almost make it look like the image was captured as this incredible tire beast was prowling past. What’s more – I can almost imagine this creature stalking some industrial graveyard by night, looking incredibly menacing.

A lot of these sculptures have that feel to them, too, along with an oddly alien apperance. A good part of it, of course, has to do with the blackness of the tires and the ridges of the tread, both of which serve to create the appearance of some bizarre and manufactured exo-skeleton.

Tutorial – How to Create a Highly Detailed Hi-Tech Power Button

If you hadn’t noticed, the entire TUTS+ network has gone through another realignment. The branding and colouring is all still the same, but the layout of the sites have been redesigned again. They have really been simplified, and it’s taking me a while to get used to. One thing that has been introduced, though is the idea of Basix, which is of course just a fancy way of saying basics, and is a section that focuses on teaching the basics of the site’s area of focus. Today’s tutorial is one such article from the PSDTUTS+ site.

How to Create a Highly Detailed Hi-Tech Power Button

How to Create a Highly Detailed Hi-Tech Power Button

Despite appearing on PSDTUTS+, which typically focuses on tutorials for Photoshop, the first chunk of this tutorial actually describes how to work in Illustrator to create the basic shapes that will be needed. Quite frankly, I like this. I personally move back and forth between those two applications all the time, and it’s nice to see a tutorial that emphasizes the ability to move between them.

Other than that, what this tutorial really focuses on is some of the basics of using selections and shapes and layer styles to create a really cool looking illustration, which doesn’t really look all that basic at all. So I guess, in a sense, one of the coolest parts of this tutorial is how it demonstrates that creating awesome work in Photoshop doesn’t have to be complex, especially when working on a clean and sleek design like this one.

So, if you haven’t already, consider taking the time to really work through this one. Unless you’re a real master, chances are you’ll pick up a trick or two to add to your Photoshop arsenal of tricks!

Website – The Ship and the Sea

I think this is probably the first time that I have featured a band site in Echoes, and quite frankly, I have to say that it’s about time! There are a ton of really cool designs for band websites out there. Actually, this site is for the The Ship and the Sea, an album from the band The Autumn Film.

The Ship and the Sea

The Ship and the Sea

Like some of the other sites that I have discussed in past editions of Echoes, the site features some really lovely illustration, including a heavily blue palette (going with the title of the album), and a sort of grungy, almost watercolour-like feel to it, which I really dig. The specific illustrations also help to divide the content into different horizontal segments, including a large header, prominently featuring the album cover art.

The site also appears to consist of just the single page, and in addition to featuring the album art, you will also find a music player, which allows you to sample the music, links to purchase the album (obviously), some video, and a bunch of testimonial-like tweets praising the new disc. Oh, and there’s a link to the band’s main website too, of course. All in all, a cool little site.

And if you’re wondering about the music, I would compare it to something like Death Cab for Cutie, soft and melodic, and a kind of folky, distant cousin to indie punk. But that’s just my opinion.

Well that’s it for this week’s Echoes. Which ones were your favorites? As always, if you know of any designs, tutorials or art that merits being included in a future post, feel free to let me know about it!

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About the Author

Matt Ward is a digital artist who lances freely under the moniker of Echo Enduring Media, and specializes in graphics design, illustration and writing. He is also the Creative Director for Highland Marketing, a creative direct marketing company based out of Waterloo, Ontario. You can follow Matt on Twitter

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